HAVE THE HEALTH BENEFITS OF MINERAL-RICH ALKALINE DRINKING WATER, FREE OF IMPURITIES AND CONTAMINATION, IN YOUR OWN HOME WHENEVER YOU WANT IT. IN JAPAN, “KANGEN” MEANS “RETURN TO ORIGIN” AND IS USED TO DESCRIBE HEALTHY, IONIZED, ALKALINE DRINKING WATER. AND THAT’S EXACTLY WHAT OUR WATER IS. RETURN YOUR BODY TO ITS YOUTHFUL AND ENERGIZED ORIGINAL STATE WITH A KANGEN WATER SYSTEM.

Friday, November 20, 2009

Dasani by Coca-Cola Wins 2007 International Bad Products Award

Consumers International – Press Briefing
October 30, 2007
Luke Upchurch +44 796 894 9327


2007 International Bad Products Award Winner    





Dasani by Coca-Cola
Award: Bad Drinks Marketing
Company: Coca-Cola
Action: Repackaging Tap Water

Coca- Cola is undoubtedly one of the most recognized and successful brands on the planet, but even they have pushed marketing into the realms of the ridiculous with their international bottled water – Dasani. In 2004, Coca-Cola was forced to take Dasani, off the UK shelves after a public outcry because it contained nothing more than tap water. As a result it’s never made it to German or French shops. But sales of Dasani are still rising in the US and it is being strongly promoted in Brazil, Argentina, Chile, Mexico and several other Latin American countries.
Coca-Cola itself says that Dasani isn’t spring water and that it is sourced from local tap water supplies. But from its marketing and packaging, one could easily think otherwise. Dasani promotional material gushes with terms like: ‘Filtered for purity using state of the art processes’ and ‘enhanced with a special blend of minerals for a pure, crisp, fresh taste’ What it doesn’t say quite as loudly is that Dasani comes from the same local municipal reservoirs as the water out of
the tap. Coca-Cola is not doing anything illegal, but advertising which suggests their bottled water is significantly superior to local tap water is misleading. They are simply repackaging in plastic containers a common resource and charging consumers hundreds to thousands of times what it would cost out of the tap.

Consumers International says:
‘Sustainable access to essential services, such as water, is a basic consumer right. By bottling up this universal resource to sell back to us, corporations, such as Coca-Cola have created a US$100 billion industry at a time when one billion people in the world lack access to safe drinking water. Making profits out of increasingly fragile water supplies is unsustainable, irresponsible and against the basic rights of consumers everywhere.’

1 comment:

  1. I have read a few good stuff here. Certainly price bookmarking for revisiting.
    I wonder how much attempt you place to create the
    sort of wonderful informative web site.

    Also visit my website - Play Batman Games

    ReplyDelete